spark something

Mass dances for T Mobile in Trafalgar square, Sony Bravias millions of colored bouncy balls let loose on the streets of America, Sonys Play-Doh rabbits that mold and transform into a giant figurine in the streets of Japan… all in the name of advertising? Is this ambiant revolution an effective new medium? Sony Erickson are the most recent to buy into this new form of intriguing and attention grabbing mobile marketing and also leveraging the internet and video. Viral gone good? Anyone can attempt it, but can they pull it off? Create your own hopper and you can become a part of the world’s first ever online flash mob and see for yourself how this one fleshes out.