augmented reality and social networking have been fused together in a lovefest for doritos brazil. packs of doritos sweetchilli – the latest flavour – bear a qr code directing users online to ‘release’ a doritos lover, a sweet and unique little cartoon like monster. the campaign, created by cubocc, an agency in sao paulo has seen some fantastic results so far with 23,000 lovers already being freed in a week. http://www.doritos.com.br/sweetchili/
upon being released, the lovers are added to their owner’s ‘orkut’ profile – the largest social network in brasil similar to facebook (but on a much smaller scale) – as a special application. owners can take pictures of theirlover, create birth certificates or even put the unwanted lovers up for adoption!
the most exiting part though is that the lovers have a mind of their own… with built in ai, lovers will interact with others online and can randomly ‘introduce’ their owners to other doritos lovers owners… amazingly, there are over 18 trillion possible doritos lovers combinations!
this follows news this week that the hugely successful and equally love driven ‘bring slow dancing back’ doritos campaign created by BBDO argentina has been awarded a platinum sol, the highest acclaim of the iberoamerican festival of advertising communication. BBDO’s win marks the first time in the history of the festival that an argentinean agency has been awarded the acclaim. look out for the campaign at this year’s cannes festival too. http://www.youtube.com/watch?v=27kGHoreQow